Loyalty Program

**Loyalty Program Shut Down**
Information
Available from	March 3, 2012
Available until	March 20, 2012
Type	Loyalty Program Event
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Overview[]

“

The Loyalty Program was officially shut down on March 20, 2012

”

The loyalty program was introduced on September 13, 2010 and was available from within the Marketplace.

The loyalty program consists of 4 levels as listed below and you progress towards each level by earning Loyalty Points.

Loyalty Points can be earned in a number of ways and depending on how they are earned they will carry a different weight (percentage reduction) in your progress to the next level.

Loyalty Points can be obtained through various methods. The highest weight being those obtained through the purchase of Reward Points. Certain in-game functions will also earn Loyalty Points but have a lower weight than that of Reward Points purchases. In-game functions in this category include gifting, crime spree, and the Daily Chance. There is a daily limit of 50 Loyalty Points earned in this way and the amount of Loyalty Points earned for each action varies, up to a maximum of 20. You can also earn unlimited amounts of Loyalty Points through other in-game functions such as completion wall posts for Operations and Missions. It is believed that Loyalty Points earned in this manner hold the lower weight of all.

Zynga have confirmed that you cannot maintain your Loyalty setting using only in-game earned Loyalty Points.

There are 4 Loyalty settings:

Emerald (Tier 1 - 51)
Gold (Tier 52 - 151)
Platinum (Tier 152+)
Diamond

You can buy items with Loyalty Points

The Diamond category is for players beyond Platinum, and is invite only.

How Loyalty Points Are Worked Out[]

Zynga refuses to tell anybody how the Loyalty Point formula is worked out in a dollar to point ratio. However this can be derived through basic mathematics.

Emerald: 5.5 Loyalty Points per 1%. 1 Loyalty Point per $1 spent. $550 needs to be spent to progress onto Gold Tier. ~10,000 In Game Earned Loyalty Points per 1% has been found to be the average.

Gold: 200 Loyalty Points per 1%. 2 Loyalty Points per $1 spent. $2000 needs to be spent to progress onto Platinum Tier.

Although Zynga claims that Loyalty Points earned in-game do contribute towards the mastery and carry far less "weight" than Loyalty Points earned through cash purchases, the in-game Loyalty Points do count towards your mastery but are so negligible it sometimes can go unnoticed.

To remain on your current level (e.g. remain on Gold Tier), the minimum Loyalty Points earnt have to be earned through purchase of Reward Points only. Loyalty Points earned in-game do not allow you to maintain your status if you are Gold Tier or higher.

Gold and Platinum tiers both require a minumum number of Loyalty Points earned per month to maintain, the cost of which can be calculated as follows.

Gold: 100LP/Mo required, (up to) 2xLP per $1 earned, Min: $50, Max: $100
Platinum: 400LP/Mo required, (up to) 4xLP per $1 earned, Min: $100, Max: $400

Blog Post[]

“

We may shoot, fight, and rob people, but if there's one thing we pride ourselves on in the mafia it's loyalty. Today Mafia Wars launched the Loyalty Program for our users to receive special perks like discounts, exclusive items, front-of-the-line access to customer support, and invitations.

The new program has several tiers: Emerald, Gold, and Platinum. You will earn loyalty points (LP) as you spend more. You earn LP when you purchase reward points, or click on Mafia Wars feeds and requests that your friends post to offer you bonuses. You start as an Emerald Player or with a more elite status depending on your loyalty to Mafia Wars. You can achieve a higher status and earn better privileges the more you spend.

We currently released the Loyalty Program to a small percentage of our users. Later this week we will roll out this feature to everyone when we can ensure a smooth transition. We value your loyalty as a Mafia Wars fan and are thrilled to provide you with the privileges and rewards you deserve.

”

–Mafia Wars Blog

Loot[]

Name	Type	Attack	Defense	Combined	Price
Executor Pistol	Weapons	58	29	87	500
Assault Trooper	Armor	22	35	57	200
Dark Squad Vest	Armor	35	65	100	500
Green Mamba	Animals	72	39	111	700
25 Car Parts	Consumables				20
2 Cuban Car Parts	Consumables				20
2 Russian Car Parts	Consumables				20
2 Thai Car Parts	Consumables				20
Cement Blocks	Consumables				20
Power Tools	Consumables				20
Car Lift	Consumables				20
Acetylene Torch	Consumables				20
Shipping Containers	Consumables				20
Water Born Tank	Vehicles	65	33	98	700
Red 404	Vehicles	41	82	123	1,000
Chimpanzee	Animals	31	59	90	500
M9 Trebuchet	Vehicles	40	79	119	1,000
Wolf Pack	Animals	66	35	101	700
Power Armor Claw	Armor	91	49	140	2,000

Bundle[]

The Loyalty Bundles contain these Weapons, Armor, Vehicles and Animals

Name	Type	Attack	Defense	Combined
Skulker	Weapon	100	52	152
Aircraft Carrier	Vehicles	80	38	118

Rewards[]

The following items are rewarded when you reach a certain level in the Loyalty Program.

Name	Type	Attack	Defense	Combined	Rewarded
Power Rifle	Weapons	120	160	280	Reaching Gold Level
Little Dog	Weapons	190	160	350	Reaching Platinum Level
Harbinger	Weapons	280	220	500	Reaching Diamond Level

Shut down[]

Each time a item is purchased, the price to purchase it again doubles, then triples, then doubles. There is an exception. If you do not have enough points you can buy the item with the total points you have. For instance you have purchased all items except 1. The price is 3,000 but you only have 2,450. You will be able to buy it for 2,450 points.

Items[]

Name	Type	Attack	Defense	Combined	Price
Stack Pistol	Weapons	127	67	194	1,500
Chest Burster	Weapons	73	131	204	1,500
Stud Punchers	Armor	131	68	199	1,500
Layered Armor Torso	Armor	72	129	201	1,500
Arika	Vehicles	130	65	195	1,500
Black Fire	Vehicles	76	127	203	1,500
Serval	Animals	125	62	187	1,500
Eastern Coral Snake	Animals	78	125	203	1,500
Rocks	Henchmen	123	66	189	3,000
Max	Henchmen	77	126	203	3,000